Children’s Minnesota

All children, not just healthy, have something inside them that makes them amazing. They’re honest, compassionate, and will fight like hell no matter the challenge. Children’s Minnesota needed a way to prove their reverence for children and their profound impact on the staff and the business. Together we redesigned and modernized their brand and relaunched it through multiple mass channels.

Role: Art Direction, Branding, Digital, Experiential, Identity, Out-of-Home, Print, Social, Video / Film

Photographing kids who've been through medical traumas as proud and bold, and capturing their toughness was no small task.
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